Yilan County Government — Rebranding (Concept)
The concept grows out of Yilan's rice paddies. We took the parceled, geometric way rice fields are divided across the landscape and translated that sense of proportion into the identity — first echoed in the logo, then carried through the wider graphic system. By splitting each layout into blocks and shifting between different tones of green, the visuals capture the patchwork rhythm of paddies seen from above.
This paddy-field system then extends across a full suite of applications — paper bags, envelopes, letterheads, and document folders — giving the identity a grounded, distinctly Yilan sense of place.
Studio — A Step Design
Type — Exhibition Project (Conceptual Rebrand)
Logo Design — Mark Yen
Graphic System & Applications — Wang Hsin-Chun
Team — Neil Tien, Mark Yen, Wang Hsin-Chun