A Graphic Designer. 
Based in Taiwan and London. 
Focusing on Branding, Logotypes, Motion, and Visual Design.

WANGHSINCHUN

Smile Route — Wayfinding & Motion

微笑山線 (Smile Route) is the identity for a New Taipei City initiative that brings the city's nearby mountains and forests closer to everyday life, inviting people onto its network of suburban hiking trails. 
The logo turns the ridgeline of the mountains into a smiling face — the peaks becoming eyes and a curved smile, a direct, warm play on the name "Smile Route." 
That friendly, approachable spirit carries across the whole system, from trailhead directional signs and route maps to difficulty-level markers set along the paths.
Building on the identity, I created the motion design and the 3D signage simulations — modeling the directional posts, trail markers, and map boards in their real settings to show how the system would look and feel once installed across the mountains.

Studio — A Step Design
Type — Wayfinding & Brand System (Implemented)
Logo Design — Mark Yen
Motion & 3D Signage — Wang Hsin Chun
Client — New Taipei City Government

EMAIL parksonic8991@gmail.com  INSTAGRAM shinchun_wang