A Graphic Designer. 
Based in Taiwan and London. 
Focusing on Branding, Logotypes, Motion, and Visual Design.

HSINCHUNWANG

IFA Brand Identity & Motion

IFA is a company focused on virtual NFT asset management. Launched at the height of the NFT boom, the brand explores a near future where the line between the virtual and the real grows increasingly blurred — a world where you might no longer be certain whether you're standing in reality or in a simulation.
Drawing on this idea, the logo takes its form from the spinning top in the film Inception — the totem used to tell reality apart from the dream. The motion concept builds on the same symbol: a top that keeps spinning without ever stopping, capturing that lingering uncertainty and the inseparable connection between the real and the virtual.


Studio — A Step Design
Role — Graphic Designer / Brand Identity & Motion
Team — Neil Tien, Wang Hsin Chun
Year — 2023
Client — IFA
EMAIL parksonic8991@gmail.com  INSTAGRAM shinchun_wang