e_a(eat at)
Brand Identity, Custom Typeface & Motion
The concept draws from the way we star our favorite spots on Google Maps. That simple gesture of marking a place worth remembering became the heart of the identity — inspired by Google Stars, bringing a joyful touch to how we eat, design, and travel.
Set inside a soft star, the "e_a" also reads as a tiny smiling face — a playful wink that gives the brand its friendly, foodie personality. The logo grows out of this idea, paired with a full custom A–Z typeface. Look closely at the letters e and a and you'll find their negative space shaped like the tilted location pin from the Google Maps app — a small detail that ties the whole brand back to the act of discovering and saving a place.
Role — Brand Identity, Custom Typeface & Motion
Type — Freelance Project
Team — Wang Hsin Chun, Yu Tzu Liu
Year — 2026 Scope — Logo, Typeface, Social Templates, Brand Application