Culture Points 3D, Motion & Brand Applications
Building on this concept, I developed the logo's 3D and motion treatment and produced the brand guidelines. The mark was rendered as a polished, metallic object with a pixel-edged detail — a nod to its digital nature — and set in motion to feel alive on screen, reinforcing the currency's identity as something native to the digital world.
Studio — A Step Design
Logo Design — Mark Yen
3D, Motion & Brand Guidelines — Wang Hsin Chun
Team — Neil Tien, Mark Yen, Wang Hsin-Chun