Culture Points 3D, Motion & Brand Applications

Culture Points (文化幣) is a digital cultural currency spent through online checkout. The identity brings together a location pin and a tech-driven aesthetic — the pin marking a point of culture, the sleek, digital finish echoing the way the currency is used: online, at the tap of a screen.
Building on this concept, I developed the logo's 3D and motion treatment and produced the brand guidelines. The mark was rendered as a polished, metallic object with a pixel-edged detail — a nod to its digital nature — and set in motion to feel alive on screen, reinforcing the currency's identity as something native to the digital world.

Studio — A Step Design
Logo Design — Mark Yen
3D, Motion & Brand Guidelines — Wang Hsin Chun
Team — Neil Tien, Mark Yen, Wang Hsin-Chun

EMAIL parksonic8991@gmail.com  INSTAGRAM shinchun_wang