火爆矢豆 Logotype Design
火爆矢豆 (Hottybeans) is the logo for an amateur women's basketball team. The players are all on the shorter side — so the wordmark was built to be short too: squat, stout letterforms that wear their height with pride and attitude. The name itself carries a playful twist: the character 短 ("short") is split into its two components, 矢 and 豆 — a typographic wink that spells out the team's own inside joke. Bold, fiery red gives the mark its energy, with a glitched, holographic variant adding a streetball edge.